What You Can Learn from Your Past Holiday Marketing Campaigns

The holiday season is dubbed family time, party time, or gift-giving season by different people. It's a time when individuals look forward to some refreshing times with loved ones, friends, or colleagues.  

Portland residents mark the start of...

How You Can Benefit from An OTT Campaign, Even If It's Small

OTT streaming services established themselves quickly and have surged in popularity over the last decade. In 2019, OTT viewership for consumers between 18-34 years old hovered around 65% — and that has only increased since the pandemic! Investing...

Why Advertising Year-Round Keeps Your Home Improvement Company Going

While marketing is a necessary learning experience for small businesses, avoid thinking of it as a set of intermittent campaigns. It's vital to market your home improvement business year-round — not just during your busy season. A consistent ad...

Ratings or Impressions – Tips to Track Campaign Success

Businesses need to know what metrics to track for campaigns to accurately gauge their marketing efforts' effectiveness and performance. Measuring metrics informs your marketing team specifically about how to optimize and improve your campaigns....

How Credit Unions Can Benefit from Community Marketing

One of the most significant marketing benefits that member-owned entities boast is a unique connection with their customers. Credit unions provide a classic example of this. While most modern credit unions now allow membership to the general...

Implied Endorsement Is the Buzzword We've Been Waiting For

Endorsements are a key facet of marketing today. In fact, 4 in 10 Snapchat users discover brands thanks to celebrity endorsements and online posts on the platform. Almost 29% of global consumers say endorsements influence their purchasing...

The Production Process: How Meredith Portland Can Help You Make Your Commercial

TV commercials lend significant credibility to your brand. Even a single commercial helps build trust among your audiences, encouraging people to connect with you. Professional commercial production can be invaluable, and...

What’s the Difference Between MORE GDO and Other Lifestyle Shows?

When it comes to reaching a local, dedicated audience — lifestyle marketing is among the most effective methods a brand can leverage, and Portland’s MORE Good Day Oregon on FOX 12 is a highly successful and unique example of this. The...

How To Meaningfully Connect with Your Community

Community marketing, much like cause marketing, is an advertising tactic many brands use to increase their sales while making a positive difference in the local community. It often consists of a for-profit company partnering with a nonprofit to...

Leveraging Alternative Media To Optimize Your Digital Ads

The importance of digital marketing is undeniable. There isn't a business that shouldn't be investing in digital marketing — no matter your industry. While it's essential to have a presence on mainstream channels, alternative media can help you...