Implied Endorsement Is the Buzzword We've Been Waiting For

Endorsements are a key facet of marketing today. In fact, 4 in 10 Snapchat users discover brands thanks to celebrity endorsements and online posts on the platform. Almost 29% of global consumers say endorsements influence their purchasing...

The Production Process: How Meredith Portland Can Help You Make Your Commercial

TV commercials lend significant credibility to your brand. Even a single commercial helps build trust among your audiences, encouraging people to connect with you. Professional commercial production can be invaluable, and...

What’s the Difference Between MORE GDO and Other Lifestyle Shows?

When it comes to reaching a local, dedicated audience — lifestyle marketing is among the most effective methods a brand can leverage, and Portland’s MORE Good Day Oregon on FOX 12 is a highly successful and unique example of this. The...

How To Meaningfully Connect with Your Community

Leveraging Alternative Media To Optimize Your Digital Ads

The importance of digital marketing is undeniable. There isn't a business that shouldn't be investing in digital marketing — no matter your industry. While it's essential to have a presence on mainstream channels, alternative media can help you...

Where Your Ad Campaigns Intersect Across TV, Digital, and Print

Every advertising platform has its unique strengths, from TV to digital to print media. However, to take full advantage of each platform, it's important to use them concurrently and simultaneously. By incorporating a comprehensive multi-platform...

Why Lifestyle Marketing Is Here to Stay (And How It's Growing)

Lifestyle marketing is an incredibly effective marketing strategy to increase customer loyalty and earn repeat customers. It forms a deeper connection with your target audience, strengthening the bond between brand and consumer through more...

How Attribution Models Improve Your Content Strategy

While so much of marketing and advertising has moved to online channels, there's no denying that the higher volume of output has made it more difficult to determine ROI and which channels are worth the investment. You'll have one visitor clicking...

Metrics Showing What Your Reach Is With Your Local Audience

It can be easy to get caught up in only targeting a broad distance of audiences, especially since many businesses recently expanded into eCommerce. However, local audiences are still a considerable portion of your sales and deserve as much, if...

Advertising Without A Budget: How to Build a New Business in Portland

First-time business owners often stress themselves out trying to learn the ropes of their industry while establishing their brand. A crucial part of any company's growth is advertising, but campaigns can be challenging to make without much...