Microbrewery Marketing Strategies for an Emerging Post-Pandemic World

In recent months, vaccinations have become a beacon of hope for microbreweries in Portland, among many other Portland bars and restaurants. However, it will still take some time before these businesses are entirely out of the woods. While the...

How Targeted Email Blasts Keeps Your Brand Front of Mind

The challenge many marketers face nowadays is getting past the noise and reaching consumers who are constantly inundated with marketing materials. Precision targeting is crucial to getting your message in front of those receptive to it. For...

Driving Organic Promotion By Partnering With Local TV Influencers

In 2016, influencer marketing had a market size of approximately $1.7 billion. By 2020, it had grown to an estimated $9.7 billionand with good reason. Influencer marketing is a continually growing trendthat helps increase brand awareness...

How To Effectively Market Your Car Rental Business in Portland

Car rental services are fiercely competitive. You need to let consumers know exactly who you are and what helps you to stand out from the crowd quickly and effectively, whether you have great cars, increased availability or ease of access to...

Top Reasons Your Insurance Agency Needs to be Using TV and Digital Advertising

Marketing campaigns promote your brand and build awareness in your target market, which is especially crucial for insurance agencies, given how infrequently people switch services. It’s crucial to keep your insurance company top-of-mind because...

Creative Ways to Advertise Your Local Portland Winery

Oregon's wine industry is one of the strongest in the country, which means there's plenty of demand and plenty of flexibility to form your market and branding message. However, it also means there's a lot of competition for customers to sort...

Top 7 Advertising Mistakes People Make Every Day and How to Avoid Them

Strong advertising is crucial for growing your business, but you need to know how to approach advertising to get the most from it. With so many things to learn and adapt to, there are many mistakes that people can make when just starting....

What’s the Optimal Frequency For Running Your Ads?

Consumers need to see your ads and remember them for your business to grow. At the same time, you do not want to show people too many ads too quickly, as that can turn them away before they become customers. Running your ads at the optimal...

4 Marketing Ideas for Insurance Agents in Portland

Insurance is crucial for bringing people peace of mind, and effective marketing lets you show why people should trust you over competing agencies. With a well-developed marketing strategy behind your Portland insurance agency, you can connect...

Email Marketing: How to Use it for Business Success?

Continually keeping your audience informed of new offerings and events is crucial for any growing business, and one of the best ways to reach people is through email marketing. There are over 3.9 billion daily email users across many...