Meredith Portland

Recent Posts

Leveraging Alternative Media To Optimize Your Digital Ads

The importance of digital marketing is undeniable. There isn't a business that shouldn't be investing in digital marketing — no matter your industry. While it's essential to have a presence on mainstream channels, alternative media can help you...

Where Your Ad Campaigns Intersect Across TV, Digital, and Print

Every advertising platform has its unique strengths, from TV to digital to print media. However, to take full advantage of each platform, it's important to use them concurrently and simultaneously. By incorporating a comprehensive multi-platform...

Why Lifestyle Marketing Is Here to Stay (And How It's Growing)

Lifestyle marketing is an incredibly effective marketing strategy to increase customer loyalty and earn repeat customers. It forms a deeper connection with your target audience, strengthening the bond between brand and consumer through more...

How Attribution Models Improve Your Content Strategy

While so much of marketing and advertising has moved to online channels, there's no denying that the higher volume of output has made it more difficult to determine ROI and which channels are worth the investment. You'll have one visitor clicking...

Metrics Showing What Your Reach Is With Your Local Audience

It can be easy to get caught up in only targeting a broad distance of audiences, especially since many businesses recently expanded into eCommerce. However, local audiences are still a considerable portion of your sales and deserve as much, if...

Advertising Without A Budget: How to Build a New Business in Portland

First-time business owners often stress themselves out trying to learn the ropes of their industry while establishing their brand. A crucial part of any company's growth is advertising, but campaigns can be challenging to make without much...

What Technology Teaches About Making a Successful Marketing Plan

With the help of CRM (customer relationship management) software, marketing has significantly shifted and expanded well beyond traditional advertising. It's those shifts that made CRM software such an integral aspect of marketing today....

How You Can Benefit From Building A Sports Marketing Strategy

Sports events attract a wide range of people, especially raving fans who are ambassadors of their favorite teams. This year, however, sports events have the potential to engage more people than ever. With fewer teams playing for fans in venues...

Tips to Advertise Your Athletic Brand for a Work From Home Economy

The pandemic has impacted everyone's lives, often in unexpected ways. It has affected the way people work, how they interact with one another, and even the way they exercise. As a result, it has had a dramatic effect on sports and athletic...

Improving Your Marketing ROI With Low-Cost Social Media Videos

Video has become an increasingly important feature across social media platforms. As early as 2018, 54% of consumers noted that they wanted to see more video content from the brands they follow. During the COVID-19 pandemic, social media...