Expanding Your Brand by Getting Involved in the Portland Community

Mark Handwerger

Mark Handwerger About The Author

Oct 21, 2020 8:32:00 AM

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If you want to expand your brand and maximize exposure while building a positive reputation, it's important to get involved in your community through local events. The more involved your brand is and the more people associate your company with a positive influence, the more you'll prove that you are trustworthy and truly cares about the people you serve. 

For example, if your business sponsors a local benefit dinner that attracts many high-profile attendees, people will likely see your logo in promotional materials such as digital ads or banners for the event, which will lead them to view your brand as an integral contributor to a good cause. In turn, you will be more memorable than it would be if people simply found you via traditional ads.

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Getting involved in the community can be very beneficial for those looking to connect with local consumers. For example, 84 percent of leaders found that event marketing was vital to their success, and this includes community events. Here are some tips for making a difference in Portland, while establishing your business at the same time.

What It Means to Expand Your Brand in the Community

Expanding your brand by getting involved in the community can entail a variety of steps. There are many different ways to do so, whether you want to:

  • Sponsor events
  • Host events
  • Volunteer as a company in the community
  • Sponsor a community outreach program
  • Attend community events to meet people in the community

There's no shortage of ways you can make a difference in the local Portland area and gain more positive exposure. Whether your company appears to your audience in marketing and promotional materials or your staff works to represent you by participating in an event, you can get your name out there in myriad ways.

Ways to Get Involved in the Portland Community

Portland is a great city to expose your brand, with many unique events that take place every year and nearly 650,000 citizens to attract to your brand through event marketing. To begin increasing brand awareness in the Portland community, Meredith Portland can get your business involved in a variety of events such as:

Toy Drive

Hosting or sponsoring a toy drive can be a great way to make a difference in children's lives by encouraging people to donate toys, particularly around the holiday season when people are in a particularly generous mood and more likely to participate.

Surprise Squad

The FOX 12 Surprise Squad serves to liven up unsuspecting FOX 12 viewers' lives in the Portland community. The Surprise Squad does everything from bringing some holiday cheer and gifts to those in need to surprising Portland's citizens with free gas and other services.

Be the Change

The FOX 12 Be the Change awards recognize people all over Oregon and the Southwest Washington region for the work they do toward improving their community. People can even nominate individuals to be featured in a "Be the Change" news story for their efforts.

Better Together

Better Together is another program intended to highlight individuals and organizations responsible for promoting mental wellness in the Portland area. 

These are simply some of the many ways you can contribute to the betterment of the Portland community and expand your brand in the process.

Why Getting Involved in the Community Can Be Beneficial to You

There are many ways your brand can benefit from taking part in community events. Consumers look toward a company's social responsibility when determining where to buy certain products and services, which means you'll be able to connect to a wide range of people who are loyal to brands that do the right thing.

One of the biggest benefits is the ability to get a chance to meet members of the community along with their individual wants and needs. You’ll be able to get to know them and have the chance to build relationships with them, potentially winning more customers. While out in the community, you can increase brand awareness by introducing more people to your business and what you have to offer them. In many cases, you may reach people you might not otherwise connect.

Consumers also prefer a brand that shows it genuinely cares about the community and the people it provides services and products for. In turn, you'll increase positive brand awareness and essentially "humanize" your brand. In the end, you'll expose your business to many more potential customers who will recognize your brand as an active contributor to the Portland area. 

If you want to learn more about how to get your brand involved in the community and start significantly increasing brand awareness, you will benefit largely from working with a media partner and local news stations. By working with experienced media professionals, you can best position and expand your brand in the Portland area and effectively reach your target audience.

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