Over the years, new marketing avenues and strategies have become popular mediums for reaching your audience. While they each serve a purpose, they’re most powerful when used together. Blended marketing is a mix of both traditional offline marketing methods and internet marketing. With this combination, companies can create a complete, marketing, and business development strategy. And the benefits that result are an excellent way for your business to grow. Providing your company with greater exposure, better brand awareness online and off, increase in sales and profits, and overall higher business revenue.
So how can your company create the perfect blended campaign? Let's take a look.
Have a Clear Understanding of Your Goals
Marketing is all about goals. When you know what those are and what you want your outcome to be, you will have a lot better idea of where you need to start in order to achieve these objectives. In fact, when marketers set goals, they are 376% more likely to report success than those who don't. The best part, these goals do not have to be extreme or difficult. You can start with some simple, relevant marketing objectives such as: growing an email list, improving conversion rates, gaining more social media followers, and still get the results you want.
Know How to Reach Your Target Audience
Once you understand your goals, it's time to figure out your audience. Specifically, what gets their attention and what they want to see from your company. For example, take two unique brands that created campaigns, both resulting in a lot of buzz. Unfortunately, only one appealed to the target audience. The Pillsbury Doughboy, who became a beloved icon and the Quiznos "sponge monkey," who nearly sunk the whole brand.
When creating any campaign, you need to have your audience in mind. Just because you think your idea may result in some spark that will get your consumer's attention, it does not mean your target audience will enjoy it. In truth, 56% of consumers believe that a business needs to have a better understanding of their needs. And when these companies "get them," the consumer is more likely to be loyal to that brand.
Choose the Right Platforms for Your Business
After you figure out what your audience wants from your business, you next have to figure out where your audience can be found. This will ensure that you are advertising to your target audience on the right platforms.
Take Facebook, for example. It is the most widely used social media network, with almost 2.5 billion users. With so many individuals on Facebook, you are practically guaranteed to reach your relevant audience.
However, just because you have endless options for platforms to use, you still need to find the one that fits your needs. Take those companies that use Instagram to highlight their products. They have found that 92% of Instagram users have indicated that they not only followed a brand, clicked on their website, but also made a purchase after seeing a product or service advertised on this platform.
Set a Process in Place for the Influx of Business
Before you get to work on finding and advertising to your targeted audience, there are specific steps you need to take prior, especially when it comes to dealing with the business that results from these campaigns.
To properly reap the benefits of your campaign, you need to be prepared for several situations, such as how you will handle the influx of business. Otherwise, it can be counterproductive. The worst thing you can do is set up an amazing campaign that starts getting you the results you were hoping for, only for it to fizzle out before it gets going because you cannot come through with your promise to deliver. When you do not take this step seriously, you may lose more than just the momentum you were hoping for. You can lose potential sales and customers in the process.
Determine a Cohesive Design
To run a successful campaign, one of the most essential aspects you need to take care of is making sure that all marketing assets are cohesive and contain the same branding. Why is this so important? Because a cohesive design helps you make a great first impression, become more recognizable to your potential clients, increase sales, and help you stand out from your competition.
Customer expectations are on the rise-almost 45% of consumers expect great designs across all sales and marketing collateral. Not only do these designs have to stand out, but they have to be cohesive as well. Plus, it has even been found that inconsistent branding does not just impact your customers, but it also hurts your employee's morale.
Work with a Media Partner
A media partnership is a collaboration between organizations to create and disperse marketing creative. However, this relationship is so much more than that. One of the most important benefits of a media partner is that they can help your business establish themselves as experts in their domain, building trust with your consumers, which can help you convert them into loyal customers.
Media partners are often innovators who push the limits and think outside the box in order to create a campaign that can go above and beyond what you expected. Working with a media partner will provide you with the assistance you need to get things done from start to finish while receiving the guidance, knowledge, and resources you need to create a seamless campaign.
Even though creating a seamless campaign may seem complicated, it does not have to be. When you know who you are trying to target, where to advertise, and what design you need to deliver, the finished product can provide you with you the results you want. However, if you are looking to take the campaign up a notch, consider working with a media partner who can truly help you get the campaign you were hoping for, plus so much more.