Cause Marketing Is Bigger Than You Think

Cause marketingis an increasingly vital tool for reaching your customers, but many marketers are still unfamiliar withimplementing it effectively. Its goal is to establish your brand as a core part of your community, which helps develop loyalty...

How Credit Unions Can Benefit from Community Marketing

One of the most significant marketing benefits that member-owned entities boast is a unique connection with their customers. Credit unions provide a classic example of this. While most modern credit unions now allow membership to the general...

How To Meaningfully Connect with Your Community

Community marketing, much like cause marketing, is an advertising tactic many brands use to increase their sales while making a positive difference in the local community. It often consists of a for-profit company partnering with a nonprofit to...

Cause Marketing for Small Businesses in Portland

Consumers relate better to businesses that share their passions and values. Affiliating your business communicates your values to customers while making the world a better place. It also helps to differentiate your brand, whether you’re in a...

Helping Others Helps You: 4 Cause Marketing Opportunities this Holiday Season

Cause marketing offers an amazing opportunity for you to give back to your community, supporting the programs and initiatives that matter to you and to your business. It also offers a number of benefits for your business. Seventy-seven percent of...

Expanding Your Brand by Getting Involved in the Portland Community

If you want to expand your brand and maximize exposure while building a positive reputation, it's important to get involved in your community through local events. The more involved your brand is and the more people associate your company with a...