What is the Difference Between a Branding and Call-to-Action Campaign?

It's vital for company leaders who want to grow their brand to identify key business goals as they develop new marketing initiatives. After all, if your marketing team is uncertain as to which demographics they're trying to reach or what...

5 Reasons Professional Commercial Production Elevates Your Brand

Business owners often believe that they need to come with a complete commercial in-hand when they're finally ready to advertise on TV. However, that isn't necessarily the case with the help of an experienced and reliable media partner. Having the...

7 Questions You Should Answer About Your Customer Before You Create Your Commercial

You could spend all the time and money you have in creating great TV commercials with the best production value, but they won't get the results you want unless you know how to connect with your specific audience. To make sure your commercials are...

Marketing to Specific Generations 101

As a business, it can be hard to acquire customers. Even though you may spark their attention with some specific marketing, hoping that they will commit to the product or service is another story. This is even more apparent when you are trying to...

The Benefits of Non-Traditional Advertising - Content Integration Sponsorships

Non-traditional advertising methods can help you reach customers who might not be aware of your advertising through traditional media. Perhaps they have not taken note of your television ads or connected with your business through digital ads or...