4 Ideas for Spas and Salons to Remain Top-of-Mind During The Pandemic

In Portland, many businesses are reopening. Not only do you want to offer services for your customers as soon as you can, but you also want to take the steps needed to keep your spa or salon in the minds of your customers. Remaining top-of-mind...

Home Improvement Businesses: Long and Short-Term Reasons to Advertise Now

Spring is a historically busy time for home improvement businesses, even during the current pandemic. As COVID-19 restrictions are beginning to lift, consumers are looking to start new projects or resume previous ones. Now is the time to ensure...

Behind the Scenes: How We're Creating TV Commercials Right Now

Advertising in the midst of the current pandemic has forced media companies and businesses to get creative with how they are producing new TV spots. By continuing to advertise through times of uncertainty, you can set your business up for success...

Preparing Your Reopening Message And Welcoming Our New Normal

As stay-at-home orders are beginning to lift around the country, many businesses are asking the question- what now? As new reopening phases are announced, you’ll want to have a strong plan of action in place to set your business up for success.

An Inside Look: The Role Local TV Plays During Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates varying state to state, and many local businesses...

What 2008 Taught Us About Advertising During Economic Turbulence

During the 2008 recession, many businesses struggled with how to react. Businesses needed strategies that would help them continue to service customers while simultaneously protecting the business's interests, which is exactly what we’re...

Is It Bad to Advertise During This Time of Uncertainty?

For many businesses around the country, there are plenty of questions about whether or not they should advertise during this time of uncertainty. Business owners are facing closures or the need to pivot the way they do business. It may be...

4 Advertising Ideas if Your Business is Temporarily Closed Due to COVID-19

Throughout the Portland area, many businesses have temporarily closed their doors to help slow the spread of COVID-19. The fact that your doors are closed does not mean that you should stop advertising. Your advertising efforts throughout this...

TV Viewership Up: Tips on What and How to Advertise Effectively During COVID-19

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...