Why You Shouldn't Stop Advertising in a Crisis

It's always a good idea to keep advertising, even during slow periods for your business. Even during an economic downturn, your advertisements can go a long way toward positioning your business for success. During the current period of...

Viewers Want Local Information. Are You Providing It?

Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...

To Advertise or Not to Advertise? Your Questions Answered During COVID-19

Many businesses are adapting fast to meet the new needs of their customers.  Changes include tapping into their digital marketing capabilities such as virtual tours, test drives, and doctor appointments, or providing delivery services when they...

Marketing During an Economic Downturn

Why it’s critical to stay connected to your customers during the COVID-19 Crisis

During this current time of uncertainty, many businesses are struggling to decide what steps to take next. What do you need to do to protect yourself, your employees...