Leveraging Alternative Media To Optimize Your Digital Ads

The importance of digital marketing is undeniable. There isn't a business that shouldn't be investing in digital marketing — no matter your industry. While it's essential to have a presence on mainstream channels, alternative media can help you...

Where Your Ad Campaigns Intersect Across TV, Digital, and Print

Every advertising platform has its unique strengths, from TV to digital to print media. However, to take full advantage of each platform, it's important to use them concurrently and simultaneously. By incorporating a comprehensive multi-platform...

What Technology Teaches About Making a Successful Marketing Plan

With the help of CRM (customer relationship management) software, marketing has significantly shifted and expanded well beyond traditional advertising. It's those shifts that made CRM software such an integral aspect of marketing today....

Top Reasons Your Insurance Agency Needs to be Using TV and Digital Advertising

Marketing campaigns promote your brand and build awareness in your target market, which is especially crucial for insurance agencies, given how infrequently people switch services. It’s crucial to keep your insurance company top-of-mind because...

Why You Should Buy Digital Ads From a TV Station

Many people may not even think about purchasing digital assets from TV stations, but it can be invaluable for businesses in several ways. When you partner with a TV station, you can benefit from additional educational resources for your company,...

Top Tips for Successfully Combining Your TV & Digital Marketing

People are watching more TV and staying logged in online now more than ever. Total hours spent on connected TV went up around 81% as the pandemic began. Those hours remain higher than pre-pandemic levels while many states have reopened as people...

Why You Need to be Investing in Digital Marketing

Digital marketing has evolved considerably over the past several years. Prior to the 1990s, digital marketing didn't even really exist. The first clickable banner went live in 1993. From there, the digital marketing age was born.  

Today's...

How Digital Marketing and TV Broadcasting Can Work Together

With more people at home than usual, television viewership is up across many geographic areas. They're also logging in more than ever online, checking out social media, and utilizing streaming services to get a better idea of what's going on in...