Why Lifestyle Marketing Is Here to Stay (And How It's Growing)

Lifestyle marketing is an incredibly effective marketing strategy to increase customer loyalty and earn repeat customers. It forms a deeper connection with your target audience, strengthening the bond between brand and consumer through more...

Driving Organic Promotion By Partnering With Local TV Influencers

In 2016, influencer marketing had a market size of approximately $1.7 billion. By 2020, it had grown to an estimated $9.7 billionand with good reason. Influencer marketing is a continually growing trendthat helps increase brand awareness...

Lifestyle Marketing: Is it Right for you?

Promoting products and services effectively attracts new customers when done right. Positioning your brand as part of a particular lifestyle drives even better results. That’s where lifestyle marketing comes into play. 

It allows you to promote a...

Top 4 Ways to Know if Lifestyle Marketing is Best for Your Business

Often, businesses benefit from selling more than products or services. Instead, they're selling a lifestyle that they want to encapsulate in their marketing. Traditional marketing focuses on demographics such as age and gender, but lifestyle...

How to Reach Your Target Consumer with Lifestyle Marketing

Lifestyle marketing allows you to connect with your customers through something that is already part of their everyday lifestyle. It shows consumers how your brand connects with the lifestyle they're already living. For example, athletic brands...