How Attribution Models Improve Your Content Strategy

While so much of marketing and advertising has moved to online channels, there's no denying that the higher volume of output has made it more difficult to determine ROI and which channels are worth the investment. You'll have one visitor clicking...

Metrics Showing What Your Reach Is With Your Local Audience

It can be easy to get caught up in only targeting a broad distance of audiences, especially since many businesses recently expanded into eCommerce. However, local audiences are still a considerable portion of your sales and deserve as much, if...

Improving Your Marketing ROI With Low-Cost Social Media Videos

Video has become an increasingly important feature across social media platforms. As early as 2018, 54% of consumers noted that they wanted to see more video content from the brands they follow. During the COVID-19 pandemic, social media...

Tips for Making the Most Out of Your Advertising Budget

Cheaper isn't always best for most purchases, and it’s equally valid for advertising. When shopping for ads, you get what you pay for. Suppose you're using free advertising, you can't expect your ads to perform at the highest level. If anything,...

How to Measure and Understand Marketing ROI

The return on investment, or ROI, is one of the critical indicators of a business's success. ROI is the profit that a company makes from marketing investments along with others. In turn, ROI can help determine whether something is worth the...

3 Reasons Committing to an Annual Plan Increases ROI

Have you ever wondered whether an annual plan is the best way to go? Long-term advertising plans frequently generate higher rates of success than shorter-term plans dedicated to more immediate results. In order to see better results and a bigger...

The Importance of Consistently Advertising

Advertising should be more than a reactionary measure when market shares fall, or when a company is looking for larger revenue streams. Instead, advertising should be constant in terms of budget and focus.

Year after year, top-performing...

4 Tips To Successfully Defining Your Marketing KPIs for Maximum ROI

Digital marketing key performance indicators or KPIs are quantifiable metrics that are used to help your company track and measure its success. KPIs are an excellent way for your company to set expectations in terms of its marketing campaign and...