Microbrewery Marketing Strategies for an Emerging Post-Pandemic World

In recent months, vaccinations have become a beacon of hope for microbreweries in Portland, among many other Portland bars and restaurants. However, it will still take some time before these businesses are entirely out of the woods. While the...

Creative Ways to Advertise Your Local Portland Winery

Oregon's wine industry is one of the strongest in the country, which means there's plenty of demand and plenty of flexibility to form your market and branding message. However, it also means there's a lot of competition for customers to sort...

Top 7 Advertising Mistakes People Make Every Day and How to Avoid Them

Strong advertising is crucial for growing your business, but you need to know how to approach advertising to get the most from it. With so many things to learn and adapt to, there are many mistakes that people can make when just starting....

4 Marketing Ideas for Insurance Agents in Portland

Insurance is crucial for bringing people peace of mind, and effective marketing lets you show why people should trust you over competing agencies. With a well-developed marketing strategy behind your Portland insurance agency, you can connect...

7 Things Small Businesses Should Do To Successfully Advertise in Portland

It’s crucial for small businesses serving specific areas to build a sense of community in their region. Local support is hugely beneficial, especially alongside a strong online presence. If you're looking for some ideas to connect with consumers...

Tips for Making the Most Out of Your Advertising Budget

Cheaper isn't always best for most purchases, and it’s equally valid for advertising. When shopping for ads, you get what you pay for. Suppose you're using free advertising, you can't expect your ads to perform at the highest level. If anything,...

Marketing to Specific Generations: 5 Things you Should Know

It can be a challenge for businesses to attract new customers. While your marketing efforts may hook them in initially, reeling them in and getting them to make a purchase is often more difficult. That challenge is often compounded when you're...

Tips for Building your 2021 Annual Marketing Plan

At the end of each calendar year, businesses have a chance to reflect on the past twelve months: to take a look at what worked and what didn't, to evaluate the things they wanted to see happen, and to check progress toward their goals. This year...

Don't Let a Negative Advertisement Experience Deter You From Trying Again

You’ve heard the horror stories, or maybe you’ve even experienced one yourself–advertising gone wrong. Maybe it was an ad that wasn’t perceived well, or it just didn’t hit the mark. But that doesn’t have to be the end of the advertising journey. 

How to Create a Seamlessly Blended Campaign

Over the years, new marketing avenues and strategies have become popular mediums for reaching your audience. While they each serve a purpose, they’re most powerful when used together. Blended marketing is a mix of both traditional offline...