The Differences Between OTT and CTV: An Illustrated Guide

To many, it seems like just yesterday that you had to visit a video store to rent movies and television shows, or you had to wait until your favorites aired on cable to watch them. Streaming services emerged with advances in internet speeds and...

How You Can Benefit from An OTT Campaign, Even If It's Small

OTT streaming services established themselves quickly and have surged in popularity over the last decade. In 2019, OTT viewership for consumers between 18-34 years old hovered around 65% — and that has only increased since the pandemic! Investing...

Why You Should Be Investing in OTT Advertising

Over-the-top (OTT) advertising is a kind of advertising that people view on the internet via online video streaming services or particular devices. People can view OTT ads on streaming services like Hulu, YouTube TV, and others, while devices...

4 Quick Tips for Successful OTT Advertising in Portland

Over-the-top (OTT) marketing is one of the best ways to reach an audience that's truly interested in what you're selling. You can use OTT advertising to reach people who don't watch live TV, with the ability to connect with more targeted...

What is OTT and How Can It Help Your Business

The world of advertising is in a continual state of flux. In the past several decades alone, the marketing "spotlight" has shifted from radio to TV to the Internet—and now one of the latest trends is OTT.

Of course, OTT is rapidly growing in...