Driving Organic Promotion By Partnering With Local TV Influencers

In 2016, influencer marketing had a market size of approximately $1.7 billion. By 2020, it had grown to an estimated $9.7 billionand with good reason. Influencer marketing is a continually growing trendthat helps increase brand awareness...

Top Reasons Your Insurance Agency Needs to be Using TV and Digital Advertising

Marketing campaigns promote your brand and build awareness in your target market, which is especially crucial for insurance agencies, given how infrequently people switch services. It’s crucial to keep your insurance company top-of-mind because...

What’s the Optimal Frequency For Running Your Ads?

Consumers need to see your ads and remember them for your business to grow. At the same time, you do not want to show people too many ads too quickly, as that can turn them away before they become customers. Running your ads at the optimal...

Creating a TV Commercial That Will Stand Out in Portland

TV commercials rely heavily on emotion. It's better to save detailed product descriptions and benefits for your inbound marketing materials when leads are looking for that information. Instead, let the value and emotional pull of your product...

TV is Here to Stay: 6 Reasons Why

TV has been around for nearly a century, and it's not going anywhere anytime soon. If anything, it's still as popular as it ever was since it's continued to evolve. As of 2021, there are around 120.6 million TV households in the U.S., and that...

Top Misconceptions for TV Advertising

Many people believe that TV advertising can no longer reach large masses or won't allow them to achieve their marketing goals. In reality, however, TV advertising may prove considerably more useful than you think. Have you been wrestling with...

The Power of TV Advertising

Don't underestimate the power of TV advertising when it comes to generating revenue. According to Chief Marketing, TV advertising can provide 300-500% ROI when done right. This marketing method isn't going anywhere soon, as many people continue...

7 TV Creative Secrets You'll Wish You Knew Sooner

Many people have common misconceptions regarding TV advertising. They assume that it is expensive. They worry that TV advertising is going "out of style" as increasingly more people cut the cord. In reality, however, TV advertising offers just as...

How Digital Marketing and TV Broadcasting Can Work Together

With more people at home than usual, television viewership is up across many geographic areas. They're also logging in more than ever online, checking out social media, and utilizing streaming services to get a better idea of what's going on in...