Why Buying Digital from Your Local News Is a Smart Investment

When considering working with local TV news stations, most business owners may want to do so primarily to reach TV audiences. However, many TV stations may also help you purchase digital assets for your business. If you're wondering why buying...

Ratings or Impressions – Tips to Track Campaign Success

Businesses need to know what metrics to track for campaigns to accurately gauge their marketing efforts' effectiveness and performance. Measuring metrics informs your marketing team specifically about how to optimize and improve your campaigns....

Where Your Ad Campaigns Intersect Across TV, Digital, and Print

Every advertising platform has its unique strengths, from TV to digital to print media. However, to take full advantage of each platform, it's important to use them concurrently and simultaneously. By incorporating a comprehensive multi-platform...

Driving Organic Promotion By Partnering With Local TV Influencers

In 2016, influencer marketing had a market size of approximately $1.7 billion. By 2020, it had grown to an estimated $9.7 billionand with good reason. Influencer marketing is a continually growing trendthat helps increase brand awareness...

Top Reasons Your Insurance Agency Needs to be Using TV and Digital Advertising

Marketing campaigns promote your brand and build awareness in your target market, which is especially crucial for insurance agencies, given how infrequently people switch services. It’s crucial to keep your insurance company top-of-mind because...

What’s the Optimal Frequency For Running Your Ads?

Consumers need to see your ads and remember them for your business to grow. At the same time, you do not want to show people too many ads too quickly, as that can turn them away before they become customers. Running your ads at the optimal...

Creating a TV Commercial That Will Stand Out in Portland

TV commercials rely heavily on emotion. It's better to save detailed product descriptions and benefits for your inbound marketing materials when leads are looking for that information. Instead, let the value and emotional pull of your product...

TV is Here to Stay: 6 Reasons Why

TV has been around for nearly a century, and it's not going anywhere anytime soon. If anything, it's still as popular as it ever was since it's continued to evolve. As of 2021, there are around 120.6 million TV households in the U.S., and that...

Top Misconceptions for TV Advertising

Many people believe that TV advertising can no longer reach large masses or won't allow them to achieve their marketing goals. In reality, however, TV advertising may prove considerably more useful than you think. Have you been wrestling with...

The Power of TV Advertising

Don't underestimate the power of TV advertising when it comes to generating revenue. According to Chief Marketing, TV advertising can provide 300-500% ROI when done right. This marketing method isn't going anywhere soon, as many people continue...