Don't underestimate the power of TV advertising when it comes to generating revenue. According to Chief Marketing, TV advertising can provide 300-500% ROI when done right. This marketing method isn't going anywhere soon, as many people continue to watch traditional TV. Here we'll review some of the many benefits of advertising on TV that can make these campaigns worthwhile for years to come.
TV Builds Brand Awareness
TV advertising is a great way to stay top-of-mind among your audience. Establishing a well-known brand will lead to long-term results with new prospective clients and customers. Although not everyone will be in the market for your products or services at this time, a compelling TV ad campaign can help ensure you come to mind when they are. A memorable TV ad will likely stay in the minds of your audiences for days, weeks, months, or even years after the initial viewing.
Exposure to your brand multiple times through repeat ads can even further cement your brand in their memory. Those people are also far more likely to talk about the ads that stay with them before they finally decide to make a purchase, spreading your brand via word-of-mouth advertising.
TV Helps Expand Your Reach to Prospective Customers
A successful TV advertising campaign can also help you connect with prospective customers, so other marketing efforts can't. Through TV ads, you can target customers based on the specific audience you're trying to reach. Target various demographics and traits, including age, income level, and gender. Some shows will index higher with certain demographics than others as you target specific networks or shows.
Your ads can also connect with past customers who may have forgotten about your brand. Upon seeing your ads on TV, customers may be reminded of your brand and be more likely to shop with you again.
TV ads also tend to resonate more with audiences, mainly when advertising new products. The combination of sight, sound, and motion in ads for new products generate a higher recall rate among potential customers. Conversely, ads that only use one of those features will be far less likely to appeal to emotions and stay in your audiences' minds.
TV Helps Drive Consumers to Your Website
If you're trying to increase traffic and conversions on your website, TV advertising can effectively complement these efforts. Don't look at TV advertising as something separate from your digital marketing; instead, think of it as an extension that can reliably improve your online traction.
Many businesses are using multiple platforms simultaneously to maximize outreach. In the process, TV is a great way to increase traffic to websites, and these ads are also great for promoting engagement with your brand on social media. For example, someone may see one of your ads on TV during their favorite show, which may inspire them to visit your website to learn more about you. At the same time, that prospect may also feel like sharing their experience with that ad on their social media pages, which could lead to discussions about your brand among that person's friends and family.
Others may even seek out your social media page and follow you on Facebook or other channels, increasing your social media following. You're also far more likely to get people talking and learning more about you by making your ads timely and exceptionally relevant. For instance, holiday marketing campaigns that feature festive TV ads and digital marketing can drive both online traffic and sales during the holiday season.
TV Advertising Helps Establish Credibility for Your Brand
TV advertising also lends more credibility to your brand, which can further lead to more sales. People who see brands advertise during popular shows are far more likely to trust those brands over those they only see online. A well-produced TV ad shows that networks are willing to give your brand some airtime to showcase your products or services, which can go a long way in making you appear more credible. Without TV ads, you'll need to rely on other methods to get in front of your audiences, which may not as easily persuade them.
As people come to trust your brand over competitors who aren't as prominently featured, they'll be more likely to learn more about you and shop with you.
Work with a Media Partner to Get the Most from TV Advertising
By taking full advantage of TV advertising for your business, you'll be able to build brand awareness, improve the performance of your digital marketing efforts, reach broader audiences, and appear more credible to those audiences. TV advertising is here to stay as one of the most lucrative platforms for businesses to use. If you want to get the best results from your TV ad campaigns, work with a trusted media partner who can help you develop effective campaigns and land the best opportunities.