Cause marketing is the public face of corporate social responsibility. It has the dual purpose of increasing brand awareness while aligning with a good cause. There are various ways in which a business can participate in cause-related marketing. Successful cause marketing campaigns start here with Meredith Portland.
A genuine and well-executed cause marketing campaign can be one of the most useful marketing campaigns for a business. It can help a business connect with the community, increase brand loyalty, boost employee morale, and raise sales by ‘sponsoring’ a worthwhile cause.